Aetra Documentation

Overview

Aetra is a powerful platform designed to help B2B SaaS companies improve their in-network advertising attribution. By seamlessly integrating with your Segment workspace, Aetra automates the collection, storage, and formatting of ad network click IDs and matching parameters. This enables you to enrich all your client and server-side conversion events with the necessary properties, leading to enhanced in-network matching and attribution.

Key Features

• Segment Integration: Aetra integrates directly as a destination in your Segment workspace.
• Automated Data Collection: Automatically collects and stores ad network click IDs and matching parameters.
• Data Formatting: Formats collected data to ensure compatibility with various ad networks.
• Event Enrichment: Enhances both client and server-side conversion events with essential attribution properties.
• Improved Attribution: Boosts in-network matching and attribution accuracy for B2B SaaS advertising efforts.

Benefits of Using Aetra

Higher Match Quality

• Aetra's automated data collection and formatting techniques significantly improve the quality of matches between ad clicks and conversions within ad networks.
• By capturing and preserving essential click data from your Segment workspace, Aetra ensures that a higher percentage of conversions are correctly attributed to their source.
• This higher match quality provides a more accurate picture of your B2B SaaS advertising performance across different networks and campaigns.

Improved Accuracy of In-Network Reporting

• With Aetra, the data sent back to ad networks is more complete and precise, leading to more accurate in-network reporting for B2B SaaS companies.
• This improved accuracy helps eliminate discrepancies between your Segment-based analytics and ad network reports.
• Better reporting accuracy allows for more informed decision-making and budget allocation across your B2B SaaS advertising efforts.

Recover Missing Conversions

• Aetra's comprehensive data collection helps identify and attribute conversions that might otherwise be missed or misattributed within ad networks.
• By enriching both client and server-side events with necessary properties, Aetra captures a fuller picture of the B2B customer journey, reducing the likelihood of lost conversion data.
• This recovery of missing conversions provides a more complete view of your B2B SaaS marketing funnel and ROI within each ad network.

Improve Ad Performance

• With more accurate in-network attribution data, you can better understand which ads, campaigns, and networks are truly driving results for your B2B SaaS offerings.
• This insight allows for more effective optimization of your ad spend, creative elements, and targeting strategies within each ad network.
• By improving ad performance based on more reliable data, you can increase your overall return on ad spend (ROAS) for B2B SaaS advertising.

Follows Ad Network Best Practices

• Aetra enables you to adhere to ad network best practices by facilitating the sending of both client-side and server-side conversion events.
• This dual-event approach ensures more accurate reporting and aligns with the recommended attribution methodologies of major ad networks for B2B SaaS advertising.
• By supporting both types of conversion events, Aetra helps you maintain a robust attribution system that's less likely to be affected by future changes in ad network policies or algorithms.
• Following these best practices not only improves your attribution accuracy but also helps maintain good relationships with ad networks, potentially leading to better support and more detailed performance insights for your B2B SaaS campaigns.